
DIMOCO is a tech-fin that is omnipresent on trade-shows and summits all around the world. Always having something new and exciting was key to generate leads. I made extensive use of animation, sometimes subtle and sometimes more radical in order to grab attention.
The challenge here is that most of your prospect and potential new customers may be more familiar with the branding of an event than they are with your own. There was always a balance to achieve in matching the branding of an event together with DIMOCO's own.
This famous Austrian entrepreneur has a massive presence on Youtube and is posting weekly. The topic would often come on the same day and an eye-catching and click-worthy thumbnail had to be created right away. A good use of analytics and A?B testing helped us refine what works best.
Another channel where Investment Punk is omnipresent is Instagram and so we created various series of posts. Here is a series based on quotes by renowned investors