Here are the minimal reproduction of the lamps, sometimes including the shape of the projected light
The full catalog showing the unity achieved with this approach.
A mockup of the full catalog.
Founded in the late 19th century, this Austrian company has been designing lamps through the Modernist era, Art Deco and the 50's all the way until now. Now planning to revive some last century designs, the company contacted me to create some promotional material.
One of the issue was that they had old catalogs from decades ago but no recent photos of their models as these were not yet in production. The original photos were sometimes damaged, incomplete or in low resolution. My approach was to combine the look and feel of those old catalogs together with a minimalist geometric reproduction of the lamps. This allowed to give the catalog a visual unity and to hint at the modern version of the lamps, with respect to the original design.
Here are the minimal reproduction of the lamps, sometimes including the shape of the projected light
The full catalog showing the unity achieved with this approach.
A mockup of the full catalog.