LOGOTYPES

Is there anything more iconic about graphic design – but also more misunderstood – than a logotype? Often believed to be a storytelling device, a logo has one job to do: Quickly build recognition and help create an identity, whether it is for a rock band, an NGO, a product or a brand.
What I have learned doing logotypes: Don't try to cram too many ideas in a logo, and start with pen and paper: A rough hand-drawn version must work and be recognisable, and then comes the fine tuning of spacing, thickness and pixel-precision.

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Logo research for a Belgian chocolate company. Belgium has a solid tradition of art nouveau and art deco (on top of its famous chocolates), and so we decided to honour this tradition with this luxury product.



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Foil wrapping options

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The approved design




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Logo research for a cultural association promoting classical concerts



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Final logo in different versions and shown in context




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Logo research for a quality standard in real estate (the name stands for "Quality Square Meters")




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The approved logo and its declination into a pattern for stationnery purposes




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Logo for a company selling mobile phone accessories in airports




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Logo research for a lingerie shop.


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Final logo and wrapping paper proposal.




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Logo, title treatment and props for a film about the French aviation pioneer