
Logo research for a lingerie shop.
Final logo and wrapping paper proposal.
Logo, title treatment and props for a film about the French aviation pioneer
Is there anything more iconic about graphic design – but also more misunderstood – than a logotype? Often believed to be a storytelling device, a logo has one job to do: Quickly build recognition and help create an identity, whether it is for a rock band, an NGO, a product or a brand.
What I have learned doing logotypes: Don't try to cram too many ideas in a logo, and start with pen and paper: A rough hand-drawn version must work and be recognisable, and then comes the fine tuning of spacing, thickness and pixel-precision.

Logo research for a lingerie shop.
Final logo and wrapping paper proposal.
Logo, title treatment and props for a film about the French aviation pioneer