I was approached by the Vienna-based company E-dialog to give a visual identity to their event about programmatic advertising. There was still no confirmation about the speakers at the event, and I knew that there would be outdoor advertising on billboards, bus-stops, etc., and so I knew that I needed a solution that worked on a variety of portraits, and also that we needed something very eye catching at first sight. This typer of color scheme is a bit unusual in my work but made total sense here.