Visualthings is my work as a designer with a very clear approach: Design must work both logically and emotionally. Good ideas and strong execution combined with cultural relevance is what communicates effectively.
My work spans brand identity, logo development, packaging, brochures, websites, posters, and campaign visuals.
Is there anything more iconic about graphic design – but also more misunderstood – than a logotype? Often believed to be a storytelling device, a logo has one job to do: Quickly build recognition and help create an identity.
Here are a few logos that I have developed
I started my career by creating record covers for independent labels, jumping from heavy metal to pop, film soundtracks to jazz and everything in between. This field is truly where a strong visual culture makes the difference, as each genre has its own subtle codes and reference that a designer must know. It is an industry that went through important changes in the last decades and this is reflected in the constant emergence of new platforms and new formats. My approach to design for music has naturally adapted to these changes.
See examples of my work for the music industry
This type of presentations for trade-show booths or video-walls in office lobbies demands combining an existing visual identity with a concise and impactuflmessage. A good on-screen presentation keeps potential prospects on your booth while your sales team is busy, or keep a visitor entertained and informed about your company.
See examples of on-screen presentations I have created.
You can have a logo and a color scheme and still not have a consistent branding that is easy to carry and adapt. You maybe need a branding for a whole event that is in line with your visual identity and still able to stand on its own. Imagery, visual language elements, key visuals are all things that I have developed for several clients.
See case study of a branding systems.
Creating graphics for social media means working in a fast-paced and highly competitive environment. Working around templates is fast but also gets quickly boring to the audience and you have the marketing teams blowing in your neck with unforgiving metrics. Add to this the constant requirement changes from the platform and you have a recipe for a field that demands nerves of steel
See case studies in social media posts.